The City of Denison recently publicized a new program.
This is not “just a one and done” incentive, but a comprehensive program with various incentives along the way.
Having the program is the main victory they are actively publicizing it and getting the word out
The catchy jingle at the end doesn’t hurt.
The Mayor in her comments did miss an important, if not the most important aspect. While stating the program is “all about” a) improving existing homes and b) building equity, she neglected to mention how the City is being creative and thinking outside of the box.
Demonstrating in actions and not just words, the City shows that it seeks to collaborate, and values and rewards altruistic behaviors and actions.
For more information, the promotional video is available here.